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Soft Innovation

Meet the digital team behind the garage.

Explore individual AutoModu role profiles: what each specialist handles, where it helps a workshop, which skills it brings and when a person takes over.

Meet the AutoModu digital team

Governor · Workshop operations lead

Keeps delegated workshop work visible, prepares operational briefings and routes exceptions to the person responsible.

Ella · AI Receptionist

Handles inbound calls, captures booking and quote requests, and gives garage staff a useful summary for follow-up.

Reminders Clerk · Customer follow-up specialist

Prepares MOT, service and booking reminders from the customer and vehicle records available to the garage.

Marketing Agent · Campaign and content specialist

Turns agreed garage insights into reviewable social, email and SMS campaign drafts.

Credit Controller · Accounts follow-up specialist

Surfaces invoice follow-up context and prepares courteous payment reminders for review.

Parts Buyer · Parts coordination specialist

Flags likely parts needs from upcoming work so a person can check availability and authorise a purchase.

What a digital employee does

Each profile describes a software specialist configured for one part of a garage operation. It follows agreed instructions, works with selected customer, vehicle or job records, and uses only the tools enabled for its role. It can complete repeatable steps or prepare work for review, then record what it did.

The roles make day-to-day jobs easier to see: Ella captures calls and booking requests; Reminders Clerk prepares customer follow-up; Marketing Agent drafts campaigns; Governor organises queues and exceptions; Credit Controller prepares account follow-up; Parts Buyer flags likely requirements for upcoming jobs.

A digital employee is not a human member of staff and does not make every decision on its own. Garage staff choose its permissions, approve consequential actions and handle exceptions. The available work depends on each garage’s connected systems, instructions and access settings.

What needs to work better?

Bring us the difficult handover, the crowded inbox or the system your team has outgrown. We will help you define the next step.